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Field notes on guiding customers through the journeys they are already on.

What we learn deploying AI journey orchestration inside airlines, insurers, health plans and hospitality groups. Written by the people doing the work.

What day-of-travel guidance looks like when the AI can read the PSS
FeaturedAirlines
What day-of-travel guidance looks like when the AI can read the PSS

Most airline assistants answer questions. The useful ones answer the question the traveller has not asked yet, because they can see the seat, the bag and the gate change.

DW
Daniel Whitaker
August 26, 2026 · 9 min read
Read the article
9 articles
Insurance7 min read
First notice of loss without the phone tree

Claim intake is a structured interview. Handled conversationally, and written straight into the claims system, it stops being the worst call of the customer week.

PRPriya RamanAugust 19, 2026
Healthcare6 min read
Explaining a deductible in plain language

Benefit language is precise and unreadable at the same time. Grounded answers can be both correct and human, provided the model never guesses at coverage.

ERElena RuizAugust 12, 2026
Product & platform8 min read
The handoff problem: why agents should not start from zero

Escalation is where most deployments lose the customer. Carrying the full transcript, the intent and the systems state into the agent desktop changes the economics.

MFMarcus FeldAugust 5, 2026
Security & compliance10 min read
Residency, retention and the questions security teams actually ask

A checklist drawn from real reviews: where data lives, how long it stays, what the model is allowed to see, and who can prove it after the fact.

AOAdaeze OkoroJuly 29, 2026
Travel & Hospitality6 min read
Guided stays: service that starts before the guest asks

Arrival, room readiness, dining, late checkout. Each is a moment the property already knows about and rarely mentions until someone calls the front desk.

SLSofia LindqvistJuly 22, 2026
Company news4 min read
Raising the bar on grounded responses

Every answer now carries a reference to the record it came from, and anything unsupported is routed to a human instead of generated.

OTONEJRNY TeamJuly 15, 2026
Airlines7 min read
Irregular operations are a communication problem

Recovery is largely solved by operations teams. What fails is telling ninety thousand people, individually, what it means for them in the next two hours.

DWDaniel WhitakerJuly 8, 2026
Product & platform9 min read
Measuring containment without punishing customers

Containment rate rewards the wrong behaviour when it is the only number on the dashboard. Three metrics we pair with it in every deployment.

MFMarcus FeldJune 30, 2026
Insurance5 min read
Claims status: the question you get asked five times

Status checks are the highest-volume, lowest-value contact in most insurers. They are also the easiest place to prove the platform works.

PRPriya RamanJune 24, 2026
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